We spent three years promoting MNsure to Minnesotans lacking or looking for better or less expensive health insurance. These campaigns were statewide and supported by large investments by the state as well as some federal funds. We created the concepts, all of the materials – from print and billboards to radio and television ads – as well as the media plan, which we managed through open enrollment. We also helped MNsure with other campaigns that ran outside open enrollment. Our three years with MNsure coincides with MNsures three highest enrollment years.